Rising Pulse in the Protein Market
Packed with protein and nutrients, pulses are elevated when paired with delicious ingredients. You've likely already been eating these legumes for years - think: chickpeas, lentils, dried beans, and peas. In fact, the United Nations is so certain that pulses will peak in popularity that it has dubbed 2016 the International Year of Pulses (IYP).
Old World Flavors Cater to a New Audience
Ancestral flavors are being brought back with new twists! Far East flavors from Korea, tropical Asian curries and Malaysian spices are drawing attention from ‘adventurous palates seeking bold new tastes.’
The Future of Food is Clear
Transparency is key. Whatever the science may say, consumers seem to have made up their minds about GMO-labeling. As this ‘clean’ to ‘clear’ label movement hits the next level, we’ll continue to see higher demand for non-GMO foods on the shelves -- a trend that Whole Foods is counting on.
