It takes a lot for a new food product to get noticed. From ensuring your packaging is appealing to consumers, breaking into the local market and beyond, or fighting for valuable shelf space - new food products face a series of challenges that often cannot be overcome without professional specialty foods marketing and design expertise.
Home-made, by Anyone but You
It’s no secret that consumers value convenience in the top tiers of what’s important to their buying and dining habits. “People want to cook fun and delicious meals at home, but many don't want to spend time searching for recipes and shopping for ingredients,” according to a TODAY.com trends report.
Fresh Vegetables Get the Green Light
As part of the health and wellness lifestyle trend consumers are naturally gravitating toward green vegetables and fruits, putting them in the limelight. Most people know that greens should be a major staple in their diet - but taste has often been a barrier. Delicious, and slightly sneaky options give consumers the nutritional benefits while masking the sometimes harsh flavor by hiding them in things like vegetable pastas, smoothies and juices. They keyword here? Fresh.
Success at any tradeshow depends on your ability to think [...]