It takes a lot for a new food product to get noticed. From ensuring your packaging is appealing to consumers, breaking into the local market and beyond, or fighting for valuable shelf space - new food products face a series of challenges that often cannot be overcome without professional specialty foods marketing and design expertise.
Transparency is key. Whatever the science may say, consumers seem to have made up their minds about GMO-labeling. As this ‘clean’ to ‘clear’ label movement hits the next level, we’ll continue to see higher demand for non-GMO foods on the shelves -- a trend that Whole Foods is counting on.